Wednesday, December 24, 2014

Sony releases movie online - Macro Insider


LOS ANGELES – Amid a swell of controversy, backlash and threats, Sony Images broadly released “The Interview” on the web Wednesday — an unprecedented counterstroke against the hackers who spoiled the Christmas Day opening of the comedy depicting the assassination of North Korean leader Kim Jong Un.


“The Interview” became obtainable on a range of digital platforms Wednesday afternoon, which includes Google Play, YouTube Movies, Microsoft’s Xbox Video and a separate Sony web site, a day after Sony and independent theaters agreed to release it in much more than 300 venues on Christmas. The wide digital release is the culmination of a set of deals that have been in the operates since the major theater chains final week dropped the movie that was to have opened on up to three,000 screens.


The move to make the film available for rental and purchase prior to its theatrical release had by no means just before been completed with a mainstream film. Seth Rogen, who stars in the film, cheered the decision.


“I need to have to say that a comedy is very best viewed in a theater full of persons, so if you can, I’d watch it like that. Or get in touch with some good friends over,” he tweeted.


A Sony executive close to the matter stated that there is concern more than whether or not the organization will recoup the $40 million expense of the film and the millions much more spent on marketing, but that affordability and wide access were their primary priorities.


Sony’s initial selection not to release the film was widely criticized, with President Obama a harsh critic.


U.S. officials have blamed North Korea for the debilitating hacking of Sony Pictures’ personal computer systems, and White Residence spokesman Eric Schultz said Obama welcomed the screenings.


“As the president created clear on Friday, we do not live in a nation where a foreign dictator can get started imposing censorship right here in the United States,” Schultz mentioned.


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