Anne Gearan and Philip Rucker, Washington Post
Posted: Sunday, April 12, 2015, 3:01 AM
Clinton plans to launch her campaign via social media and with a video on Sunday articulating her rationale for seeking the White House. She will then travel to the first-in-the-nation caucus state of Iowa early next week for campaign events, these people said. She is expected to hold mostly small discussion events with voters designed to help the former secretary of state connect with ordinary Americans and listen to their concerns, foregoing the large rallies and traditional announcement speeches of some of her GOP rivals.
Behind the scenes, meanwhile, Clinton's fund-raising machine is revving up. Her top bundlers are plotting aggressive outreach to thousands of Democratic donors over the weekend and into next week urging them to immediately send checks and make donations online as soon as the Clinton campaign's website goes live.
Democratic strategists, advisers, and fund-raisers described Clinton's plans only on condition of anonymity because she and her team have not yet finalized all aspects of her campaign roll-out. Her official representatives declined to comment.
Clinton's Sunday announcement would come one day before the expected campaign launch of Sen. Marco Rubio (R., Fla.), who is planning a major speech to supporters Monday afternoon at Miami's Freedom Tower. Sens. Ted Cruz of Texas and Rand Paul of Kentucky are the only two major Republican candidates who have officially entered the race.
Clinton's official entrance into the 2016 race comes as no surprise. For months, she, like many Republican contenders, has been assembling a campaign-in-waiting. Widely considered by Democrats to be the heir apparent to President Obama, Clinton has hired several of Obama's top campaign strategists to work on her 2016 bid and dozens of staffers, including in the early caucus and primary states of Iowa, New Hampshire, Nevada, and South Carolina. Last week, the Clinton team signed a lease on office space in Brooklyn as her national campaign headquarters.
Ahead of the campaign launch, Clinton released a new epilogue Friday for Hard Choices, her State Department memoir that is coming out this month in paperback. The chapter touches on an array of issues. She writes about her desire for every American in the 21st century to have an equal and fair shot at economic success, a theme she has highlighted in her public speeches over the past year.
Using a social media launch for her campaign, rather than a boisterous and celebratory rally, is a deliberate attempt by Clinton and her advisers to avoid the pitfalls that tripped her up in her 2008 presidential campaign, when she was heavily favored at the outset but ultimately defeated by Obama. Clinton suffered from criticism then that she appeared as if she felt entitled to the nomination and often came off as flat and uninspired in front of large crowds.
The go-slow, go-small strategy, Democratic advisers say, plays to her strengths, allowing her to meet voters in intimate settings where her humor, humility, and policy expertise can show through.
Clinton's fund-raising team is standing by for the launch of her website, when the campaign can begin accepting donations online.
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